CV English
Own business/Influencer
Fika is Swedish for a coffee break that’s more about socialising than drinking coffee. It is a social phenomenon, a legitimate reason to set aside a moment for quality time. Fika can happen at any time, morning as well as evening. It can be savoured at home, at work or in a café. It can be with colleagues, family, friends, or someone you are trying to get to know. It is a tradition observed frequently, preferably several times a day.
Robbans bästa is today one of Sweden's largest fika blogs with the ambition to inform about cafes, pastry shops, bakeries and coffee bars and everything else belonging to the Swedish fika culture. On the blog you will also find interviews, guides and tests. Robbans bästa is often quoted in the Swedish media when it comes to fika-related issues. Infotainment is the catchword for my blog and Instagram.
✪ Mission for The association of Swedish bakers and confectioners where I interviewed 100 owners
✪ Monitored the Swedish bakers championship and also administrated the social media for The association of Swedish bakers and confectioners
✪ Mission for Stockholms bakers and confectioners where I interviewed 30 owners
✪ Baker apprentice at Tössebageriet 2018
✪ Written a number of articles for Swedish and international media
✪ Jury member at several annual events
✪ Swedish Food Blog Award Winner 2015, Category: Honour Award
Matbloggspriset is Scandinavia's oldest blog award and every year the prize is awarded to the most interesting food and beverage bloggers in Sweden. The award ceremony took place at the largest food fair in Sweden, Sthlm Food & Wine (former Mitt Kök).
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Partner and Co-Founder - F2F Kommunikation
F2F Kommunikation was an agency specialized in new or existing B2B-events in Sweden. We offered our clients lead-generating activities through seminars, conferences, roundtable discussions, market research and reports. We brought B2B brands to life, LIVE.
Representative Achievements/tasks:
✪ Company strategy, vision, mission and strategic positioning
✪ Business plan & sales strategy development
✪ Forecasting and Budget Management
✪ Project plan and Revenue/Cost Budget
✪ Research & Analysis of Future Business trends
✪ Collaboration with Strategic Business partners
✪ Created segmented lead-nurturing campaigns tailored to engage specific audiences
✪ Created Business driven Meeting places with top executives in the private and public sector
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Project Manager/Specialist - Dagens industri
Dagens Industri is the largest business paper in Scandinavia. Every week Dagens industri's products reach 1,300,000 individuals - management people, entrepreneurs and other decision makers but also people with a high interest in business, shares and the stock market. I was recruited by Dagens industri to build up a new business unit within the Di-group, Di Conference. Along with my two colleagues from the business magazine Affärsvärlden, we created a turnover of SEK 10 million (SEK 22 million with the Gazelles) and a profit margin of 24% within one year. We were the founders of the conferences Di Bank, Di Insurance, Di Energy, Di Cash & Treasury, Di Fin Tech and Di Strategic IT.
Representative Achievements/tasks:
✪ Worked out a business plan with strategies and processes for a functioning department
✪ Financial management, reporting, forecasting, analysis and profitability breakdown
✪ Identification of high-growth conference topics and concepts
✪ Structure of invoice routines, marketing with layout and design, website, brand work with graphic profile, revenue models for participants, sponsors and exhibitors
✪ Creation of sponsorship and exhibition packages
✪ Developing, launching and executing effective sales strategies to ensure all revenue generating - opportunities was fulfilled
✪ Project management - find new topics, invite speakers
✪ Relationship building internally, mainly between the editorial and advertising department
✪ Architect of tailored events from concept to packaging and pricing
✪ Responsible for 71.2% of the department's sponsorship sales
✪ Sponsorship sales of Di Gazelles
✪ Effective key account management of sponsors throughout the event cycle, building strong relationships and fulfilling contract terms above sponsors’ satisfaction
✪ Responsible for identifying and establishing relationships with meeting facilities
✪ Recommend conceptual ideas in line with corporate strategy, marketing and brand requirements
✪ Reporting to Division Manager
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Business Development - Talentum Media AB
Talentum Media AB was a subsidiary to the Finnish media group, Talentum Oyj. Together the two companies form one of the largest specialist publishing houses in the Nordic region. The parent company, Talentum Oyj, is a noted on the main list of the Helsingfors stock exchange. In Sweden, Talentum publishes the following products: Affärsvärlden, Ny Teknik, Lag & Avtal, Arbetarskydd and Dagens Media. I worked as a business developer within all of Talentum's brands.
Representative Achievements/tasks:
✪ Defining strategic direction
✪ Identifying profitable business for all brands (short and long term objectives)
✪ Enriching customer relationships
✪ Fostering enhanced principal/partner relations
✪ Determine market trends, competitive analysis whilst formulating effective strategy according to shifts in the marketplace
✪ Reporting to CEO
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Head of Business Development Seminars - Talentum Media AB
Talentum Media AB was a subsidiary to the Finnish media group, Talentum Oyj. Together the two companies form one of the largest specialist publishing houses in the Nordic region. The parent company, Talentum Oyj, is a noted on the main list of the Helsingfors stock exchange. In Sweden, Talentum publishes the following products: Affärsvärlden, Ny Teknik, Lag & Avtal, Arbetarskydd and Dagens Media. I worked primarily with Affärsvärlden, Sweden’s largest and most respected business magazine and one of the most important sources of economic analyses. I was involved in building up Talentum Events business from the start 2004/2005. We created a number of conferences for example Affärsvärlden Bank & Finans Outlook with 250-300 senior participants and about 20 sponsors and exhibitors each year.
Representative Achievements/tasks:
✪ Identifying new business opportunities and developing new concepts
✪ Forecasting and Budget Management
✪ Sales strategy development
✪ Created a numbers of tailored seminars
✪ Responsible for developing relationships with key clients
✪ Project management - find new topics, invite speakers
✪ Manage the entire sales process (prospect, qualify, proposal, negotiate and close) and work effectively with other functions within the business as well as other departments
✪ Created a new platform where journalists met their readers LIVE
✪ Strategic innovator of new ideas and initiatives. Designer and builder of business processes to achieve strategic goals
✪ Business intelligence and Business Development - to keep an eye on competitors and to create ideas for new events
✪ Maintained existing and developed new customer relationships with regional and international sponsors
✪ Architect behind the cooperation with International Data Group (IDG, the world's leading technology media, events and research company) and the profitable conferences Bank 2.0 and CIO+CFO
✪ Member of Affärsvärlden Management Team 2009/2010
✪ Member of Ny Teknik Management Team 2009
✪ Reporting to Event Manager Scandinavia
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Cheif Marketing Officer - RBG Europe/OPENavigators AB
Management consulting firm. Business process and leadership. OPENavigators (former RBG, RummlerBrache). Rummler-Brache Group pioneered the process revolution.
Representative Achievements/tasks:
✪ Creating and driving the change communication needed for the business unit
✪ Preparing communication packages and campaigns including message platform based on brand, vision, values and solutions
✪ Establish and drive end-to-end solution marketing plans with branding as base
✪ Plan and lead the implementation of new offering launches according to business group prioritization
✪ Marketing collaboration with technology partners and alliances
✪ Develop, implement common, processes and KPIs
✪ Created lead generation seminars
✪ Create and execute a marketing plan
✪ Contributed to the implementation of a new brand together with the brand agency Landor Associates
✪ Member of Coorporate Leadership Team
✪ Reporting to CEO
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Sales & Sponsorship Director - Institute for International Research
The Institute for International Research Group (IIR) was an independent, privately-held company with an international network of offices located in 38 countries. The company was a world leader in business conferences, training/consultancy, trade exhibitions and business information/knowledge transfer. The group was acquired by Informa in 2004 for US$1.4 billion. I was recruited as Sponsorship Manager, promoted to Sales Coach and then Sales Director Sweden. At that time IIR had one hundred employees who arranged over 300 B2B-conferences and seminars yearly in Stockholm. Responsible for nine colleagues that I was very proud over and together we created fantastic sales results.
Representative Achievements/tasks:
✪ Planning, forecasting and budgeting
✪ Research and planning of new conferences in cooperation with Division Managers and Project Managers
✪ Mobilized various sales channels to generate business demand for the team
✪ Developing, launching and executing effective sales strategies to ensure all revenue generating opportunities are fulfilled
✪ Line management including training, coaching, mentoring, team development and performance review
✪ Best Sales Team of the Year 1999
✪ Sponsorship Guru Events: Tom Peters, Robert S Kaplan, David P Norton, Jack Trout, Gary Hamel, Mark McCormack
✪ Member of Management Team
✪ Reporting to CEO Sweden and Head of Sales Development EMEA
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Stockholmsmässan - Project Manager & Operational Project Manager
Between September 26, 2023 -April 29, 2024 I worked as a Project Manager for the Swedish Championship in praline making (Pralin-SM), which took place at Sthlm Food & Wine and Bak- & Choklad Fair. I was responsible for ensuring that the competition maintained a high professional level.
I also worked as Operational Project Manager for the food and beverage fair Gastronord, where I was responsible for speaker invitations, competitions and collaborations.
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Special Adviser - The Goverment of Sweden
In the first half of 2023, Sweden held the Presidency of the Council of the European Union. For six months, Sweden led the work in the Council with the aim of making the EU more secure, freer and greener.
The role includes:
✪ Advising, assisting, informing and managing protocol matters for Sweden’s Presidency of the Council of the European Union
✪ Managing/planning visits, meetings, events and programmes for official delegations
✪ Supporting the meal- and event planning for the official programmes during the full length of the presidency
✪ Project plan and Revenue/Cost Budget
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